Mad Fishen | Fishing Products & Accessories | Home of 'The Button'

Focus on the the fish

Gear Up for Your Next Fishing Adventure – Explore Our Full Product Line!

Hook them up with the perfect gift!

Fishermen's Friends

You focus on the fish. We'll take care of the rest. With our easy-to-use digital fish counter and some of the smoothest fishing line on the market, you'll spend more time fishing and less time counting or dealing with snapped lines.

FISHING products

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Side-by-side comparison of the MadFishen MR50 and MR100 spinning reels, highlighting their size differences and high-performance features.

Front-facing view of the MadFishen MR50 spinning reel, showing its multi-disc drag system and smooth retrieval mechanism.

MAD FISHEN Spinning Reels

$49.96

Close-up of Mad Braid moss green braided fishing line, designed for high sensitivity, low drag, and long casting performance

MAD BRAID Braided Fishing Line

from $9.99

The Button! Digital Fish Counter

$29.96

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MadFishen Graph Cleaner bottle placed on a tackle box near a lake, with a microfiber cloth. Anti-static, streak-free, and ammonia-free, perfect for cleaning fish finders, marine electronics, and coated lenses.

Angler holding MadFishen Graph Cleaner in front of a fish finder screen on a boat. Designed for cleaning marine electronics, coated lenses, and rifle scopes with a streak-free finish.

Graph Screen Cleaner/Microfiber Cloth for Marine Electronics

$17.99 $14.99 Save $3.00

Mad Braid Scissors in original packaging, featuring a serrated cutting edge, oversized finger holes, and stainless steel construction for precise and easy cutting of braided fishing line.

Back of the Mad Braid Scissors packaging, listing key features such as serrated cutting edge, non-slip grip, and stainless steel design, along with MadFishen social media details and contact information.

MAD BRAID Fishing Scissors

$4.96

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7 products

Graph Cleaner

Say goodbye to fish slime

Say goodbye to fish slime and water spots. This ammonia-free, anti-streak, and anti-static screen cleaner keeps your marine electronics clean with no streaks or lint left behind.

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Happy Customers

★★★★★
The Button is easy to use and a must-have in any tackle. Float feature is definitely a plus.
Troy Stamps

★★★★★
I trialled The Button for the first time in May crappie fishing at the lake. We had three people in the boat and managed to keep an accurate count of fish each day. No more pulling all the fish out of the live-well to recount. Works great!
Jonathan Cody Faryna

★★★★★
Finally had a chance to use The Button today. This is the first gadget I've ever used that I actually use. I think just knowing I had it gave me motivation to fish harder, and at my age that's a blessing. I give this button five stars and do recommend!
Ronnie Ennis