Mad Fishen was built on a passion for the outdoors and a simple idea: create high-quality fishing gear that makes life easier for anglers.
The Button—our innovative digital fish counter—was designed to solve a real problem, and since then, we’ve continued to develop gear that anglers trust. From premium fishing lines to reliable accessories, everything we offer is made with the same commitment to quality, durability, and performance.

Gear You Can Trust
Every product we make is built for serious anglers who demand the best.

A Passion for Fishing
We don’t just sell fishing gear—we use it. Everything we create is tested in real fishing conditions.

Customer-First Approach
We stand behind every product and take care of our customers the right way.

at MadFishen
we’re more than just a brand
we’re a community of anglers who live for the next great catch. We appreciate every customer, every story shared, and every adventure on the water.
Thanks for being part of the Mad Fishen family. Now get out there and count ‘em up!