More than a hobby

Fishing is a passion for the outdoors and way of life

Mad Fishen was built on a passion for the outdoors and a simple idea: create high-quality fishing gear that makes life easier for anglers. 

The Button—our innovative digital fish counter—was designed to solve a real problem, and since then, we’ve continued to develop gear that anglers trust. From premium fishing lines to reliable accessories, everything we offer is made with the same commitment to quality, durability, and performance.

A freshly caught crappie fish displayed on a boat deck alongside top fishing essentials—Mad Braid braided fishing line, The Button digital fish counter, and MadFishen Graph Cleaner. The perfect combination for a successful fishing trip.

Gear You Can Trust

Every product we make is built for serious anglers who demand the best.

Three anglers from the Thermocline Lures Fishing Team proudly hold up their large crappie catches during a successful fishing trip, smiling against a golden sunset.

A Passion for Fishing 

We don’t just sell fishing gear—we use it. Everything we create is tested in real fishing conditions.

A fisherman holds a spool of Mad Braid braided fishing line against a clear blue sky, showcasing its extreme smoothness and strength for precision casting and durability.

Customer-First Approach

We stand behind every product and take care of our customers the right way.

Two anglers sit on a boat, rods extended over the water, using Mad Braid braided fishing line for crappie fishing. The calm lake and distant tree stumps create a perfect fishing scene.

at MadFishen

we’re more than just a brand

we’re a community of anglers who live for the next great catch. We appreciate every customer, every story shared, and every adventure on the water.

Thanks for being part of the Mad Fishen family. Now get out there and count ‘em up!

Shop Now

Customer Favorites

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Side-by-side comparison of the MadFishen MR50 and MR100 spinning reels, highlighting their size differences and high-performance features.
Front-facing view of the MadFishen MR50 spinning reel, showing its multi-disc drag system and smooth retrieval mechanism.
MAD FISHEN Spinning Reels
$49.96
Mad Braid braided fishing line in bright chartreuse, featuring 8-strand Dyneema construction for extreme smoothness and durability.
Close-up of Mad Braid moss green braided fishing line, designed for high sensitivity, low drag, and long casting performance
MAD BRAID Braided Fishing Line
from $9.99
The Button Digital Fish Counter in its original packaging, highlighting key features such as waterproof design, multi-species tracking, and live-well counting. Engineered for easy use by anglers, hunters, and outdoor enthusiasts.
The Button Digital Fish Counter placed on freshly caught fish, displaying an accurate count. Perfect for tracking daily limits while fishing.
The Button! Digital Fish Counter
$29.96
Sale
MadFishen Graph Cleaner bottle placed on a tackle box near a lake, with a microfiber cloth. Anti-static, streak-free, and ammonia-free, perfect for cleaning fish finders, marine electronics, and coated lenses.
Angler holding MadFishen Graph Cleaner in front of a fish finder screen on a boat. Designed for cleaning marine electronics, coated lenses, and rifle scopes with a streak-free finish.
Graph Screen Cleaner/Microfiber Cloth for Marine Electronics
$17.99 $14.99 Save $3.00
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7 products